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  • Birth of a Slogan: the Higgins Worker

Birth of a Slogan: the Higgins Worker

July 21, 2015

Over 20,000 individuals contributed to WWII through their work at Higgins Industries.

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This guest blog by Kimberly Guise, Curator at The National WWII Museum, and the video included therein was produced as part of The National WWII Museum’s participation in the Smithsonian Lemelson Center for the Study of Invention and Innovations’ Places of Invention Affiliates Project. Places of Invention is made possible in part by a generous grant from the National Science Foundation. 

Andrew Jackson Higgins, the founder of Higgins Industries who built more than 20,000 boats, many of which would come to be known simply as “Higgins boats,” knew that he could not accomplish the impossible without the workers. Over the course of WWII, Higgins employed more than 20,000 individuals. Training was an essential part of his program, as was worker involvement and motivation. Like his contemporary, the legendary Henry Kaiser, Higgins was a fan of athletic industrialism. Pitting teams of workers against one another in production competition often resulted in quicker work. There were contests amongst the workers for everything imaginable—ships constructed, blood donated, bonds raised, and slogans created.

blog_guest-2015-07-20_NationalWWIIMuseum_Higgins Factory Floor.jpg

Higgins Industries shop floor. Courtesy of The National WWII Museum

Higgins Industries shop floor. Courtesy of The National WWII Museum.

The Vol. 1, No.2 issue of The Eureka News Bulletin, Higgins Industries’ company newsletter, dated February 1942, featured a story which sheds light on the birth of the Higgins shop floor rally cry, “The Guy Who Relaxes is Helping the Axis.” Employee George Vanney submitted the slogan, which would live on in photos like the one above. The Eureka News Bulletin and The Higgins Worker are full of such patriotic slogans and poems, many submitted by employees just like Vanney.

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Article from The Eureka News Bulletin. Courtesy of The National WWII Museum

Article from The Eureka News Bulletin. Courtesy of The National WWII Museum.

A few Higgins workers have shared their stories with The National WWII Museum. Hear portions of interviews conducted by Museum oral historians: 

George Kearney

 

Rosemary Elfer

Lucy Eliot

To learn more about the contributions of Higgins Industries and about the American Experience in WWII visit The National WWII Museum.

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